Our Work

Our Solution

DecidED comes from years of experience working directly with students, advisors, and high schools.

Our Three Iterations

Financial Mentorship


Virtual Coaching




We have been tackling the complex problems around college access and student loan debt from our inception. Our strategies have adapted to meet the most critical needs of our students, while expanding our outreach and programs.


Impacts from our financial mentorship and virtual coaching programs


Students served since 2008


Financial Aid received since 2018 for students

42% less

Moneythink students borrowed 42% less than their peers


of Moneythink students completed the FAFSA (vs 55% nationally)


of Moneythink students created financial plans


of Moneythink students enrolled in a recommended affordable college


of Moneythink students reported trusting Moneythink’s advice

2020 – Present

Comparing College Costs with DecidED

The decision of where to go to college is one of the most impactful financial decisions in a student’s life. We developed DecidED to help students make informed and supported decisions about their future.

Our experience coaching students and interviewing hundreds of families, combined with key learnings from the field, led us to the vision for DecidED. We realized the best way to reach and help the most students was to provide them with an easy to use, digital tool that would meet students wherever they were at. We wanted to provide an easy way for students to understand the financial tradeoffs of their award offers against other college fit factors.

DecidED: Moneythink’s free college affordability comparison tool for students, advisors and college access organizations

Learn more about the history and development of DecidED