Reducing Income and Wealth Inequality: How Moneythink Supports All Students

The road to a college degree is precarious for many, especially for students who do not have access to support systems or guidance throughout the application process. Moneythink addresses and solves these gaps. Our organization was founded by and for students through student-driven grassroots movements. That’s why we are uniquely poised to empower students on their college journey. We have firsthand knowledge and experience thanks to the incredible students who founded our organization, and we continue to center diverse and ever-changing student needs in everything we do. 

Challenges Students Face

Our students come from unique backgrounds. They are aspiring, imaginative, gifted, creative, and powerful, but many are denied access to necessary systems, support and crucial information during the college process. Roadblocks include confusion around financial aid, lack of personal support, a confusing application process, and more. 

These roadblocks lead directly to missed opportunities, increased student loan debt, and put students in cycles where they cannot thrive or obtain true economic mobility. Our organization’s mission is to remove as many barriers as possible in the way of students’ success at this stage of their life journey. We directly address the gaps that students may fall through, and tackle head on the interrelated and complex issues of college affordability, student success, and loan debt. 

How Does Wealth Inequality Impact Students?

We can’t talk about social justice without naming the wealth inequality many of our students face. For students who already lack resources, cycles of income inequality affect them disproportionately compared to students with simultaneous access to resources and access to wealth. Often, access to wealth correlates with access to important resources and support systems. 

Take this startling statistic: a lower-income but high-performing student has less of a chance of graduating college than a high-income lower-performing student. Much of this disparity exists because wealthier students have access to resources and support than lower-income students do. For instance, wealthier students are often placed in better resourced school districts, complete with financial literacy coaching, college counselors, standardized testing preparation, and family support. 

The chasms of wealth are becoming more prominent in our country and it’s clear that the obstacles many students face are not individually created, but systematically imposed. As our organization grows, we are adapting our work to reflect and address this reality.

How Our Work Has Evolved With Students at the Center 

From our inception, we’ve kept students at the forefront of everything we do. Throughout all of our iterations – from our financial mentorship programs to virtual coaching to the creation of our free, college cost comparison tool, DecidED in 2020 – we have pivoted to meet student needs. 

While our initial mentorship and virtual coaching programs focused a lot on teaching students how to manage college related finances, we’ve realized that the issues many students face go far beyond what any individual alone can fix. DecidED is such an important leap in our work because our tool allows us to reach more students across the country, anytime, anywhere, while providing support, and the free, crucial and transparent information they need to attend college with the least amount of debt. DecidED is a game changer because the information our tool provides helps students make resourced and informed decisions. 

When students use DecidED, they upload financial aid award letters, and compare colleges based on both financial information and other important fit factors, like majors, graduation rates, and more. Advisors can also use DecidED to keep in touch with students and provide further support. However, we designed DecidED so that students could navigate the college application process on their own, especially if they come from under-resourced situations. 

If students are able to make a fully informed decisions, they are able to reduce the amount of debt they take on to finance school, and are able to utilize their degree in ways that help build wealth and stability.

Students Benefit From Our Work 

Addressing college affordability remains at the heart of our work because we understand the crucial importance of obtaining a college degree. A degree can help lift students and their communities out of poverty, particularly if graduates do not need to worry about exorbitant loan repayments or debt. 

One of our recent alums, a student from Pittsburg High School, says of college affordability: “If we are going to be honest, finances play a big role in choosing where you go whether you like it or not. Being able to afford college is what we need.”

Our work has helped over 33,000 students afford college across the country since 2008. These successes speak for themselves. As of 2018, our students have received over $2.4 million in financial aid, with 82% of Moneythink students completing their FAFSA (compared to the 55% national average). Over 80% of our students created a responsible financial plan to pay for college and ended up graduating from one of Moneythink’s recommended affordable schools. 

With recent improvements to DecidED, we have pivoted focus on helping students quickly and easily understand college affordability criteria, so they can make fully informed decisions faster than ever before. The affordability rankings within our tool also match recommendations from reputable college access organizations. 

Thanks to these usability improvements, students are more engaged with DecidED. Over 98% of student users utilized DecidED beyond the sign up stage, by uploading award letters, adding schools to their list, and comparing colleges. Although many of our student users are based in California, we have also expanded outreach all across the country, with highest engagement coming from students in Massachusetts, New York, Texas, Pennsylvania, Illinois, and Maryland.

And most important of all, over 57% of DecidED users selected an affordable college.

You Can Support Students, Too. Here’s How.

Our work wouldn’t be possible without supporters like you. In order to maximize our impact and outreach, spread the word about Moneythink to your friends, families, networks and communities. If you know a student on their college journey who is in need of financial aid information or support, encourage them to sign up for DecidED. (It’s free!) And if you’re able, consider donating to Moneythink. With your help, our work can reach more and more students, and provide game changing resources to those who need it the most.

Designing Conversations that Lead to Action

A series of text messages.

At Moneythink, we empower under-resourced students by supporting financial decision-making through coaching and technology. Our coaches message students over text — giving rapid access to quality support. We have spent years working with students and we have learned about the art of designing conversations with them that lead to positive, empowered action on their college journey.

Why Designing Conversations is Important

These are the kinds of text messages we get daily.

Only 9% of low-income students receive their college degree within four to six years. The main barrier to a degree is money. Low-income students are left on their own to navigate complex financial aid systems and make some of the biggest financial decisions of their lives.

Because of warm-fuzzy texts like this (and the results of qualitative and quantitative data analysis), we are gaining confidence in our hypotheses about the best ways to give students more confidence, more financial security, and less stress. Over the past year of texting, we have honed in on a set of principles that guide the experience and voice of our coaching.

Our Guiding Principles

In this share-out, you will find just a few of some of our most powerful and, sometimes, non-obvious principles for designing conversations. You might find these particularly interesting if your team is designing…

  • For a chatbot, human-powered messaging service, or a hybrid,
  • A coaching service (especially in health or finances),
  • For under-resourced populations that face scarcity,
  • Interventions for behaviors that have low desirability (getting people to do something they don’t want to do).

Under-resourced students already experience scarcity of time, money, calories, sleep, and sometimes even shelter. Their cognitive bandwidth is spent mentally managing these resources.

We identify the most critical financial barriers on the pathway to college and do everything we can to minimize those barriers for the student.

The problem is not in cultivating an intention to be financially responsible, it is in the intention-action gap. Designing interactions that de-bias the student’s context (rather than focusing on persuading the student to push through the barriers) recognizes and respects the real scarcity that the student faces and meets them where they are at.

Don’t wait for a student to guide the interaction, share goals, or suggest deadlines.

Recommend to the student the goal they should be working on next and default them into a deadline.

Thinking about what to ask a coach or when to get something done requires a lot of cognitive load that can quickly exhaust an over-burdened student. By using defaults, we minimize the friction to setting goals.

Make it just as easy for a student to communicate wins.

Never ask a student to answer a question where their answer makes them reflect negatively on their self-identity.

Making responses like “trying to find time to do it” as equally valid as “completed it,” recognizes the real struggle of navigating and completing these complex financial processes. Just allocating time and attention is progress.

Nudge the student to complete a reasonable, small task and provide the support and information they need to complete the task.

Providing information alone (even if well-organized) is often intimidating and only empowers the students with the bandwidth resources to self-navigate the information.

Use behavioral science levers to instill a sense of urgency. For example:

  • Defaulting students into deadlines that are three to five days away as opposed to weeks away (limited attention)
  • Suggesting that recommended behaviors are a norm of their peers (social proof)
  • Making long-term negative consequences tangible in the immediate to trigger FOMO (loss aversion).
With preventative interventions, students are not facing painful consequences in the immediate and may not feel urgency to engage. Leaning on subtle behavioral levers spurs students to take the desired action early and leaves them feeling more confident about their financial health.

Designing Conversations: Principles

Good principles are ones that the team uses actively.

  • Principles feel the most helpful when they are specific and speak to how to handle trade-offs. Jared M. Spool wrote a great article on “Creating Great Design Principles.”
  • Leverage behavioral science — especially if you are designing for behavior change. Check out ideas42’s list of behavioral principles to get started.
  • Just start! Let your principles mature as you regularly use them and iterate. The list of principles we have now are non-obvious — they have come from tons of exposure hours texting and talking with our students.
  • Remember that the goal of developing principles is not to have a perfect, finished artifact.
  • The goal is to enable the team to have a common language for weighing design possibilities in a way that stays grounded in our user’s reality.
  • Good design principles enable healthy discourse and are owned and contributed to by everyone who has a hand in building the user experience.

Working on something similar? Reach out and tell us about it. We love to learn with others.

Learn more about Moneythink’s approach to design and reach out to say hello! Transformative progress requires leaders in technology, data, and design to work together. We work out of San Francisco & Oakland and we love making friends with other humans who believe in the power of design and are obsessed with building a more equitable future.

Employee Voice Series: Juan Cortes

Juan in a halloween costume.

By Juan Cortes

Growing up, my parents always told me that I had to go to college, but they never said how I was going to pay for it. By the time I reached my senior year of high school, my sister was already in college, so I was lucky to have her to guide me through the FAFSA process. But grants and federal aid could only cover so much; in order to avoid taking on any debt, I had to take the community college route instead.

Even though I did not have to take out loans, my community college’s remedial courses were always overfilled and hard to get into due to the limited spots available.

Juan

The limited space in classes prolonged my time in college, and I had to go through junior college for three and a half years, instead of the two years people expect you to do before you transfer to a four-year university. During this time, I worked as a busser and a waiter, saving my money for when I transferred to a four-year school. Since I didn’t know how to find scholarships, I paid my tuition and school costs out of my own pocket with the money I earned from working.

However, whenever my friends and I got together during school breaks, their incredible stories and experiences about college life made me feel like a disappointment who was left behind.

As they were working towards their future careers, I was cleaning dishes and taking remedial courses. These feelings of insecurity pushed me to work hard on transferring to my dream school that nobody thought I could get into: UC Berkeley.

The Next Step

When I transferred to Cal in the Spring of 2013, I felt so out of place. Everyone in the dorm was significantly younger than me, and I had to take out loans for the first time. While other students knew how to find grants and scholarships to fund their study-abroad programs and unpaid internships, I continued working in restaurants and focused on studying. I budgeted my earnings and saved as much as I could so I didn’t have to worry about dropping out.

My hard work paid off, and I got to walk in the Winter graduation of 2014: I was a college graduate!

Juan

However, due to one of my credits not transferring from junior college — a fact that my counselor failed to point out to me until three days before the Spring semester began — I had to come back for another semester I had never planned for. For just this one credit, I ended up having to take out the most debt I had ever had.

This left me crestfallen, but — like I have done my entire life — I persevered and pushed myself to work harder.

This experience made me realize that colleges and universities, despite providing numerous resources and support systems, do not effectively advertise to students the resources that are available. This is especially problematic when it comes to students who are first-generation and have no example in their life of someone who has gone through college and can explain how to navigate its bureaucracies.

Moneythink and Me

A few years later, when I found Moneythink, I saw how their coaching team reaches out to students who went through the same experiences that I had. 

Moneythink connects students to resources on their campuses, helps create financial plans so students can manage their finances in college, and provides a support system to check in on students who may be too afraid to ask for help for fear of being chastised for not knowing something they would have no experience of. Moneythink’s mission to help first-generation, low-income students obtain an education is why I decided to join their coaching team and dedicate myself to helping students achieve their dreams and make an equitable future for America through education.

Today’s DACA Decision is Unconscionable

As college-planning and financial experts, we at Moneythink have worked with students from all backgrounds and of all citizenships statuses. We believe that children who grow up in America, who are educated in America, are fully and irrevocably Americans. A student’s immigration status or lack thereof should in no way affect their admission into institutions of higher education or their access to the resources needed to achieve college success.

Moneythink’s Public Statement

As college-planning and financial experts, we at Moneythink have worked with students from all backgrounds and of all citizenships statuses. We believe that children who grow up in America, who are educated in America, are fully and irrevocably Americans. A student’s immigration status or lack thereof should in no way affect their admission into institutions of higher education or their access to the resources needed to achieve college success.

We urge every member of Congress who values the future of American children, who values hard work and education, to act immediately in bipartisan support of preserving DACA (the federal Deferred Action for Childhood Arrivals Program) and to pass legislation providing a pathway for these children to secure citizenship.

Rescinding DACA does not make America safe — instead, it punishes American children who were born somewhere else, children who dare to aspire to the dreams of education and prosperity that we have raised them to believe in.

Defending DACA, moreover, rewards the hard work of young Americans who are pursuing an education to become self-sufficient, who are persisting in spite of their circumstances in the only country they know as home.

We encourage all American institutions of higher education to join the University of California in providing their undocumented students with services such as:

  • Continuing to allow California residents who are Dreamers to pay in-state tuition;
  • Maintaining the DREAM loan program for financial aid;
  • Offering legal services to our undocumented students;
  • Supporting campus-based student service centers; and
  • Directing campus police not to contact, detain, question or arrest individuals based on suspected undocumented status, or to enter agreements to undertake joint efforts to make arrests for federal immigration law violations.

We at Moneythink will continue to provide unwavering support to all our American students, who are learning, working, and serving in their communities today, who will ultimately make great contributions to the prosperity and advancement of their country.

This article originally was published on September 7th, 2017 on Moneythink’s previous blog site. Read more here.

Student Success Series: Gabby Davis

Gabby sits outside of her school. She wears a black shirt.

Gabby joined Moneythink in January 2017 as a high school senior from Perspectives Leadership Academy in Chicago. She was part of the first cohort of students in Moneythink’s College Financial Coaching program. In early September, Gabby sat down with Moneythink staff to discuss her experiences with her Moneythink coach over the last few months. Her warm personality and diligent attitude were immediately apparent and amplified when you meet her in person.

The Beginning of Gabby’s Student Success Story

Ever since Gabby was little, she knew she wanted to attend college.

“I was always telling my mom, ‘I wanna be a dentist, I wanna be a dentist!’” Both her parents were college graduates. Gabby knew college would not only help her get a good job, but also was a way to “do good for [herself] and her future.” However, she also knew that paying for college was going to be a large obstacle. “It was hard finding a good college because you need money to go out of state, and I didn’t have scholarships at the time, so I knew I was going to go to a community college first no matter what.”

Gabby began looking at community colleges in Chicago and was drawn to a college because of its dentistry program. With help from her school counselors and mother, Gabby applied and was accepted. However, it was her Moneythink coach that kept her on track throughout the summer, a time when many students run into problems that can derail their college plans.

Up to 40% of students who intend to go to college never show up on the first day. The causes are often small and avoidable.

Over the summer before college, students are asked to complete a number of complicated tasks. This is a time when they have very little access to support from a high school counselor. Researchers call this phenomena “summer melt.” Unfortunately, the complications Gabby ran into are incredibly typical.

Running into Complications

Gabby is a recipient of the Star Scholarship, a scholarship offered to high-achieving Chicago Public School graduates that allows them to pursue an Associate’s Degree completely free of cost. However, Gabby had trouble receiving her scholarship on time. She worked with her Moneythink coach, Miesha, to figure out what was wrong. Miesha helped guide her through each of the steps she needed to take to get the issue resolved.

“Miesha was telling me where to go and… basically guiding me to ask my advisor questions I never thought to ask. She gave me things to think about that I needed to know in order to be successful.”

Gabby Davis

Orientation dates were passing by and classes were beginning to fill up quickly; but without her scholarship, Gabby was unable to complete any of her summer tasks.

After checking to make sure her FAFSA documents were accurate, Miesha encouraged Gabby to call the college’s financial aid office. It took five attempts to get somebody to answer the phone. Even then, the financial aid officer couldn’t provide an answer to why her scholarship was not going through.

Determined to figure out the issue, Gabby went down to the campus’ financial aid office herself. She learned that because she had taken a class at a different city college in the spring, the system still had her enrolled there. This meant she couldn’t receive her scholarship or even enroll in her classes until the issue was fixed. Because of Gabby’s Moneythink coach pushing her toward student success, Gabby was able to fix the situation.

Gabby was proactive in arranging a meeting. As a result, the school was able to correct the mistake within the week, process her scholarship, and register her for orientation.

One small glitch in the college’s system required multiple phone calls, emails, and an in-person visit to resolve — this is the kind of seemingly small detail that could result in a student never making it to the first day of college.

By nudging Gabby to stay on top of her summer tasks, her Moneythink coach was able to not only help her navigate the complicated process of receiving her financial aid, but guide her on the path to student success. Moneythink’s coaching program also gave Gabby the confidence to be proactive about finding the right campus resources that could provide support.

“We don’t know each other personally, so for [Miesha] to tell me ‘you can do it’ and believing in me… it just really gave me a feeling like ‘they believe in me, so I should believe in myself and that I know I can do it and I can get far.”

Gabby Davis

After receiving her Associate’s Degree in Dentistry, Gabby plans to transfer to University of Illinois at Chicago to pursue her Bachelor’s, and is continuing to work with her Moneythink coach to ensure she stays on track.

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